Client: Ezra Cohen

Agency: Pique

Focus: Concept, UX Design, UI Design,
Design System, Frontend Development

Built with: Figma, Shopify

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Ezra Cohen is a filmmaker based in Nashville who creates digital assets for filmmakers. In early 2020, we built an initial site for Ezra on Shopify, and have been continually A/B testing different pages to optimize conversions. We initially found that a large amount of users performed better on pages without video, and we've been iterating ways to show video without becoming too overwhelming. As a result, we've seen things like revenue per session increase by almost 50%.